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DISCOVER DiKa

DiKa - European women's fashion, created with long-standing experience and responsibility

Our mission

DiKa creates contemporary European women's fashion, aimed at women with an active professional life and a sense of quality.

At the heart of the brand is the business suit - an iconic silhouette that has become the DNA of DiKa. Precise construction, classic cuts, and balanced proportions build a recognizable signature that establishes the brand as a reference for professional style.

The DiKa style is clean, elegant, and timeless - models that do not just follow trends but build a complete and functional business wardrobe.

We believe that good fashion is a combination of design, craftsmanship, and responsibility. That is why every collection is created with attention to detail, fabric, and the way the garment exists in real life - season after season.

History and development

DiKa is an established European fashion brand with three decades of experience in creating women's clothing produced in Europe.

1996 - Establishment of the DiKa brand and opening of the first store in Veliko Tarnovo.
1996 - Opening of the iconic flagship store on Vitosha Blvd in Sofia, a symbol of professional style for several generations of Bulgarian women.
1999 - Start of international development with the first boutique in Romania.
2010-2016 - Expansion of the store network in Romania and Georgia.
2017 - DiKa joins the family of the world leader in the textile industry, E Miroglio Group. This marks the beginning of strategic development through integrated capsule and seasonal collections, as well as expansion of commercial reach.
2018 - Opening of a physical store in Serbia.
2024 - Expansion of international online presence through new online platforms.

DiKa has physical stores in Bulgaria, Romania, Serbia, and Georgia.

DiKa in numbers

30 years of market presence
4 countries
18 physical stores
460 references per collection
86+ regular, pre-season, and capsule collections
95%+ collections produced in Europe

The team behind DiKa

DiKa collections are created by a team of designers, pattern makers, and textile specialists with long-standing experience in women's fashion.

Design team

Responsible for the concept and visual identity of seasonal collections.

Pattern making team

Develops the cuts and ensures the precise line and balance of the silhouette.

Production team

Oversees execution, quality control, and the final standard of every garment.

The process: from the thread to the final garment

DiKa follows a vertically integrated process model, which allows for full control at every stage, from the choice of fabric to the final garment in the store.

From the first sketch to the finished model, every collection goes through clearly structured phases:

Concept and design
Selection of fabrics and yarns
Pattern construction and engineering
Testing and trials
Production and final quality control

Over 95% of the fabrics and yarns used are produced in Europe, and the women's clothing is created in European factories with strict adherence to established standards.

The vertical structure of the business ensures:

Full traceability of origin
Transparency of the production process
Constant quality control
Durability and stability of construction
Ethical production practices

This integrated approach allows DiKa to create quality women's clothing with a precise line and durable construction, the foundation of professional business style and the capsule wardrobe.

The business suit and the philosophy of the capsule wardrobe

At the heart of every collection is the idea of a capsule wardrobe - carefully selected models that can be combined multiple times and function in different professional situations.

The DiKa business suit is designed as a modular system - a jacket, trousers, skirt, or dress can be worn both together and separately, creating different combinations within a single season.

Classic cuts and a precise color palette allow for upgrading over time, without unnecessary seasonal dependence. This positions DiKa not just as a fashion brand, but as a strategic choice for building a sustainable and structured wardrobe.

Commitment to quality and sustainability

Quality is a holistic process. DiKa works with carefully selected European suppliers and certified materials. A large part of the fabrics used meet international standards for safety and sustainability.

The brand follows the principles of responsible European women's fashion:

Responsible use of resources
Durability instead of fast fashion
Women's clothing over 95% produced in Europe
Social commitment

More information about policies and initiatives can be found in the section
Corporate Social Responsibility:
https://dika.bg/bg/pages/social-responsibility

Presence and trust

DiKa has been featured in a number of fashion and lifestyle media, including:

Eva, Moda, Libertatea, Business Magazine Romania, Unica Romania, Viva Romania, ELLE Romania, Psychologies;

The brand also has a presence in television and film productions:

"Men ne me mislete" ("Don't worry about me"), "All Inclusive", "Bratya" ("Brothers"), "S reka na sartseto" ("With a river in the heart"), "Sunny Beach", "Az i moite zheni" ("Me and my women"), "Vina" ("Wine"), etc.
"Zheni izvan upotreba" ("Women out of use")

DiKa dresses favorite leading faces in prime time on leading media:

BNT - News, Bulgaria on Air - News, TV7/8, Euronews
bTV - Svetat na zdraveto ("World of Health") with Nedelya Shtonova
Code Health TV

Awards: Burgas Business Awards for contribution to the development of local business.

Why customers choose DiKa

European production
Over 95% European fabrics and yarns
Certified materials
Quality control at every stage
Classic cuts and sustainable design
Expertise in creating the business suit

Over the years, DiKa has established itself as a reference for business style, European women's fashion, and a sustainable wardrobe built on quality elegant clothes.

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Physical stores
https://dika.bg/bg/stores